How Oprah Winfrey Made $12.5M from One Tweet About Bread

Oprah Winfrey loves bread and investors love Oprah. Immediately after the media mogul tweeted a video of herself Tuesday afternoon proclaimi...

Oprah Winfrey loves bread and investors love Oprah.

Immediately after the media mogul tweeted a video of herself Tuesday afternoon proclaiming she had lost 26 pounds while eating bread every single day on a Weight Watchers diet, shares of the diet company skyrocketed more than 20%, closing at $13.29 a share.

Half hour before the money-making tweet, which went out around noon, Weight Watchers’ stock was trading at $11.35 a share.

As a result, Oprah who owns 6.4 million shares, or roughly 10% of the stockearned $12.5 million dollars on a single tweet, or more than $3 million an hour.

Oprah made a whopping $19.2 million Tuesday, or close to $5 million an hour. She took a 10% stake in Weight Watchers last year — nearly 15% including options — a move that made investors giddy then too and has helped revive the struggling company.

Shares moved more than 100% the day of her announcement, making Winfrey $70 million. Shares jumped again at the end of the year when Winfrey tweeted a video of herself talking about why she joined Weight Watchers, writing “let’s do this together.”

- Advertisement -

Disclaimer: The information contained in this website is for general information purposes only.

The information is provided by PaHarare Exptreme using online sources and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose.

Any reliance you place on such information is therefore strictly at your own risk.

- Advertisement -